How to Capitalize On An Unstoppable $5.8 Trillion Megatrend Despite the Volatile Stock Market

One of the best ways to make money in a volatile stock market is to invest in a growing megatrend that’s attracting large investments from “the smart money.”

By “smart money” I mean wealthy investors, venture capital firms and billion dollar corporations.

One such megatrend is underway in the wellness sector.

According to Credit Suisse – recently acquired by UBS, the sector is already worth more than $5.8 trillion, and is growing every year at a 7.1% clip.

And wealthy investors are pouring money into companies that are positioned to profit from this megatrend.

This megatrend has attracted investments from:

• Billionaire investors including Bill Gates, Jeff Bezos and Charles Koch.

• Major venture capital firms, such as Five Seasons Venture, Stray Dog Capital, Baleine & Bjorn, New Crop Capital and Blue Horizon.

• Plus, a number of multi-billion dollar companies — including Coca Cola, Pepsi and Unilever.

Wealthy celebrities are also getting into the action. Rapper Jay Z, actors Gwyneth Paltrow and Leonardo DiCaprio, tennis stars Serena and Venus Williams and many others are investing vast sums of their massive wealth into wellness companies.

And it’s no wonder, when you consider that this megatrend is already making early investors rich.

Early investors in Celsius Holdings grabbed returns of more than 3,500%.

Early Investors Made 36X Their Money

Take Celsius Holdings, a maker of healthy energy drinks.

Since 2017, Celsius is up more than 3,500%.

That means for every $5,000 you invested in 2017, you’d be sitting on more than $180,000 today.

And that’s despite a pandemic, a tumultuous market, rip-roaring inflation and a big spike in interest rates.

Such is the power of the wellness megatrend — as consumers increasingly turn to healthier options when it comes to the food and drink they consume.

And Celsius isn’t alone.

Other winners in the sector include…

• Quest Nutrition, which grew revenues by almost 57,000% in its first three years of operation

• BodyArmor, which was bought out by Coca-Cola in a $5.6 billion cash deal that valued the company at $8 billion.

No wonder so many of the world’s most successful investors have flocked to the wellness sector.

Clearly, there’s a lot of money to be made from this booming megatrend.

A Big Shift in Eating Habits

And it’s all because America is changing the way it eats and drinks.

It’s a change you can see when you walk in the grocery store.

Where once there was just a small section of the store devoted to plant-based and organic foods and supplements, now there are whole aisles of these healthier options.

In fact, plant-based foods alone have become so popular that experts forecast revenue will will explode from $4.45 billion a year today to an astonishing $85 billion by 2030 — a 19X increase.

The shift toward plant-based food and beverage alternatives is driven by the broader wellness trend toward all natural and healthier food.

Even meat-eaters are seeing the benefits of cutting down on foods packed with fat, chemicals, additives and preservatives.

And the plant-based segment is attracting the titans of the food and beverage industry who have gone on an acquisition binge in order to cash in on this booming megatrend.

The wellness market has already seen a staggering 800 different mergers as the big players stake their claim to this fast-growing sector.

For example…

• Coca-Cola’s $5.6 billion takeover of all-natural sports drink company BodyArmor that I mentioned above.

• PepsiCo spent millions to acquire Health Warrior, which makes plant-based protein bars, mixes and snacks.

• Unilever recently bought Liquid IV, a company that makes hydration, energy and immune support drink mixes and is closing in on $1 billion in annual sales.

How to Play Wellness Trend for Potential Windfall Profits

Thanks to its sheer size, you have a number of ways to profit from the $5.8 trillion wellness megatrend.

Your options run the gamut from large-cap companies with diversified product offerings, to mid-cap companies with established sales growth, to small-cap companies with the most of their growth still ahead.

Here are three investing ideas I see leveraging the wellness trend in the months and years ahead, one large-cap, one mid-cap and one small-cap.

Large-Cap Company: Celsius Holdings 

As mentioned, Celsius Holding has been one of the breakout stars of the past several years, rising more than 3,500%.

And it’s up more than 90% so far in 2023.

Offering a health-conscious, plant-based alternative in the energy drink sector, Celsius is popular on Amazon, with an 18.6% share of the energy drink category.

Last year, it also got a big boost when PepsiCo acquired a $550 million equity stake. That deal has greatly increased the number of distribution outlets Celsius is in.

So far nothing has slowed down Celsius’ share price performance for long, but its shares aren’t cheap. It has a price-to-earnings ratio of more than 100.

The company’s shares could certainly have further to run, but the big gains have likely already been made with Celsius.

Mid-Cap Company: Sprouts Farmers Market

Investing in grocery stores doesn’t sound very exciting, especially when almost everybody in the business is forced to slash their prices in order to compete with Walmart and Costco.

However, Sprouts Farmers Market might just be the exception thanks to its smaller store size, limited selection and its focus on fresh produce, organic foods and grass-fed meats.

According to Zacks Research, natural and organic food is one of the fastest growing segments in the grocery store industry. And that has paid off for Sprouts as its earnings continue to outpace analyst expectations.

As a result, Sprouts’ stock price is up 37% so far in 2023 and 61% over the last year.

The stock isn’t quite the value it was a year or six months ago, but it could continue to be a conservative way to play the wellness megatrend.

Small-cap Company: PlantFuel Life

An under-the-radar pick for the wellness market is PlantFuel Life (OTC: PLFLF/CNSX: FUEL).

The company makes a premium line of plant-based performance and protein supplements, powders and meal replacement products.

As I mentioned, the plant-based food market is projected to grow 19X by 2030, rising from $4.45 billion a year to $85 billion — which means PlantFuel Life is in the right place at the right time.

PlantFuel Life’s products get high-marks from consumers for taste and performance, so much so that these products are attracting vegans and meat-eaters alike looking for great-tasting protein.

The company has also attracted celebrity endorsements from LSU gymnast Olivia Dunne, Oklahoma Sooners quarterback Spencer Rattler and former NFL great Terrell Owens.

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